The results of the research establish that in the conditions of financial and economic crisis the risk of cultural need deprivation of socially uncertain population categories, cultural request replacement to the periphery of individual and public senses under influence of economic pressure, social and cultural inequality implantation is significantly increased. It is determined that increase in differentiation of status groups in socio-cultural space, distance extension between them in the field of spiritual, intellectual, aesthetic claims and their realization is promoted by activity of political elites to identify these groups as objects of electoral impact as well as by market activity in their target control.